How Digital Media has Changed Business
Almost everyone today has a profile on social media websites like Facebook, Instagram, and Twitter as a means of keeping in touch with friends, receiving the latest news on topics of interest, or simply sharing their personal lives for the world to see. With the rapidly growing popularity of such platforms, businesses were forced to adapt almost overnight in order to maintain relevancy, and provide convenience for customers whose daily lives encompassed digital media.
Customer service is commonly regarded as the most important aspect of business. Today, good customer service essentially translates to a consistent social media presence readily available for those with questions or concerns. Typically, someone with said inquiries will search for answers through the internet, or ask any one of a company’s social media profiles directly. However, if his or her question is not answered quickly and accurately, that company’s online reputation may suffer. As social media has grown, so has the demand for expeditious information.
Blogging as a business has proven to be another online asset in the world of digital media. Consumers will almost always seek information pertaining to their questions via the internet. This allows the customer to come to the business themselves, rather than the business having to pitch their services in the form of television commercials, or cold calls. By creating a blog containing high-quality content that covers a specific industry or niche, companies can begin to generate a surge in online traffic, leading to better Google search results, and establishing authority within their field.
Advertising has been drastically affected by this shift in media as well. Before the rise of the digital age, advertising strategies were limited to print, television, and radio. While some companies are still stuck in this rut, others are learning the important distinction between consumer statistics and business statistics. In the past, the statistics of advertisers were most important. Displaying a business via radio or newspaper relied on the success of those specific mediums, limiting a company’s role in their own marketing strategies. Today, it’s vital for a company to know how their audience is finding their website, the demographic of their audience, and the technological platforms used to access their sites. How well a business is doing online can be measured by these three indicators, and the statistics can be recorded by the business itself rather than an outside source.
Digital media and marketing has become one of, if not the most important aspect of business in the modern world. Wither over 3 billion people using the internet today, an astounding 40% of the world population, an online presence is crucial for the success of a business. By utilizing social media, blogging, and promoting websites on a variety of online platforms, companies are able to market themselves more than they ever would have been able to in past decades, and as the internet continues to grow, the strategies of which are changing virtually every day.