Good and Bad Copywriting Trends in the Digital World
Writing for the web is much different than writing a book or newspaper article. When it comes to creating online content, there is a certain set of guidelines every writer should follow if they...
Category: Copywriting
What Hollywood Can Teach Us About Advertising
Copied from Medium. Storytelling has a fairly basic premise in its setup. From Star Wars to Harry Potter, Hollywood has capitalized, to the point where studios like Disney are now worth around $166 billion...
Copywriting Strategies for Creating Presentations
Never underestimate the impact of good copy on your presentations. A good presentation can be seen as an opportunity to showcase your skills and interests, or as terrifying experiences in which hundreds of eyes...
How to Know What to Charge as a New Freelance Copywriter
Perhaps one of the most common questions I’m asked as someone who works in the “biz” as they call it (actually, I don’t know anyone who calls it that), people always want to know...
Mind Games: Incorporating Psychology in Your Copywriting
Ask most people if playing mind games is a bad thing, and they’ll say yes. Tricking people’s minds into creating an emotional connection with a product might seem morally ambiguous at first, until you...
The Worst Reasons to Become a Copywriter
The title of copywriter can be attractive to anyone with a passion for writing. Getting paid to do what you love, no matter what it is that you’re actually writing, can be incredibly rewarding....
Why Good Writing Shouldn’t Be Limited To Just Writers
Anyone can be a good writer. And it’s not as difficult as one might think. Yet so many people, including those in high positions of influence, seem to fail at grasping the basics of...
Email Copywriting: Making an Online Impression
With technology now being the core method of communication in today’s world, email etiquette has become an essential aspect of business. While practicing brevity is appropriate from time to time, there are situations that...
What it Means to Work Alone as a Copywriter
Whether you consider yourself a people person or not, working alongside others is something that will occupy nearly all your time as a copywriter, but also as a working professional. Collaborative projects are quite...
The Pros and Cons of Freelance Writing
A few years ago, I decided to jump headfirst into the world of freelance writing. While scary, freelance writing can be a blissfully rewarding experience for those entering the market. However, it’s not for...