Leonard David Raymundo | Copywriting & Digital Media Blog
Ask most people if playing mind games is a bad thing, and they’ll say yes. Tricking people’s minds into creating an emotional connection with a product might seem morally ambiguous at first, until you...
The title of copywriter can be attractive to anyone with a passion for writing. Getting paid to do what you love, no matter what it is that you’re actually writing, can be incredibly rewarding....
Anyone can be a good writer. And it’s not as difficult as one might think. Yet so many people, including those in high positions of influence, seem to fail at grasping the basics of...
With technology now being the core method of communication in today’s world, email etiquette has become an essential aspect of business. While practicing brevity is appropriate from time to time, there are situations that...
Whether you consider yourself a people person or not, working alongside others is something that will occupy nearly all your time as a copywriter, but also as a working professional. Collaborative projects are quite...
It is no secret that the outlook for the traditional American newspaper is looking undeniably grim. Sales of physical papers are down, newspaper publishers are shutting their doors, membership to renowned newspaper associations like...
Freelance seems like the perfect dream job, but becoming a freelance worker is not easy or carefree as it might seem on the surface. Regardless of what one might read in the thousands upon...
There’s no denying that social media is an everyday part of our lives, and has since become an essential tool for businesses all over the world. While some might argue that social media prevents...
The term “writing” has taken on an entirely new meaning now that we are deep in the age of technology. It’s pretty much “typing” at this point, but that is in no way belittling...
“The measure of intelligence is the ability to change” -Albert Einstein. Being smart means adapting, and there is no field that requires adaptation quite like marketing. Staying relevant, effective, and ultimately, successful in the...