Good and Bad Copywriting Trends in the Digital World
Writing for the web is much different than writing a book or newspaper article. When it comes to creating online content, there is a certain set of guidelines every writer should follow if they...
Author: Leonard David Raymundo
How to Tell a Brand Story on Instagram
Marketing and advertising tactics on Instagram range from utilizing the most used hashtags to running actual advertising campaigns to reach a wider audience. But, there’s no denying that simply taking an awesome photo is...
What Hollywood Can Teach Us About Advertising
Copied from Medium. Storytelling has a fairly basic premise in its setup. From Star Wars to Harry Potter, Hollywood has capitalized, to the point where studios like Disney are now worth around $166 billion...
Tech Strategies to Boost Your Blog Traffic
In the simplest terms, blogs are web pages that are regularly updated with fresh content. This mostly comes in the form of text-based posts that share information regarding one topic, or a cluster of...
Vetting Online Stories in the “Fake News” Era
We are, unfortunately, in an era where the term “fake news” has become somewhat of a socially acceptable (yet still grossly misinterpreted) phrase. While nearly everyone has taken sources from the internet with a...
Stop Advertising and Start Captivating: How to Better Target Your Audience
Now that 2018 is right around the corner, we are in a new age of digital advertising. Even the word ‘advertising’ sends a cringe-worthy chill up most people’s spines. A good example that comes...
The Undeniable Marketing Strategy to Get Your Customers to Listen
Marketing has changed its landscape over the years, and it’s important to know what techniques are most effective in today’s marketing world. The old approach of a sales pitch is rarely effective anymore, and...
5 Simple Ways I Grew My Blog Traffic
As a creative, I try not to care so much about numbers. But at my previous job, where I was responsible for developing blog content, the numbers are what decided whether I got paid...
Artificial Intelligence in Advertising: Smart or Scary?
Ever since the Terminator movies of the 80’s, people have been pretty cautious of technology, to say the least. Technology can be both exciting and terrifying, depending on your perspective. The impressive leaps and...
Copywriting Strategies for Creating Presentations
Never underestimate the impact of good copy on your presentations. A good presentation can be seen as an opportunity to showcase your skills and interests, or as terrifying experiences in which hundreds of eyes...